The Sweetest Job Ever - My Time in the Candy Industry

From the enticing chocolate smell of the plant, to the eye-twinkling displays in the stores, Gibbons will present all the tricks of the trade that help you, the buyer, select your treats. Whether it be the candy corn for Halloween, the chocolate bunnies during Easter, or the peppermints during the Holidays, Gibbons will take you back to a time when life was sweet. He will explain the competitiveness, advertising, aisle appeal and psychological warfare used by candy companies to attract buyers’ attention and make you feel like a kid in a candy store.